Numbers and Statistics

Hits - This is usually misconstrued.  One visitor can access a web page with 200 elements and will register 200 hits.   Not Useful!

*Visits* - Each time a real human being from computer or cell phone visits our website.  Useful!

Charlestoncocktail.com's Growth Comparison

                                            Dec 07   Dec 06  % Inc.

Number of Visits              12,048   7,370     63%
Unique (New) Visitors    8,903     5,218     70%
Return Visitors                 3,145     2,125     48%

Glossary of Useful Terms

New Visitors - This represents a visit by a computer that has not yet been to the web site in the time period of the report.

Unique Visitors - This represents any number of visits from the same computer.  If a person returns to the site again, a visit is counted, but a unique visit is not.

Return Visitors - A return visit is counted when a computer that has already been to the site previously returns for another visit.

Number of Visits - This represents the total number of times people have visited the web site.  A visit is counted whenever a web site users requests one or more files from a web server, if the user becomes idle for more than a certain amount of time (usually 20 minutes), a new visit is generated when they come back.